As part of a prototype cost-reduction effort for a large retail chain, I identified an opportunity to simplify one of the smallest but most frequently used fixture components: the peg hook.

The challenge came from having two merchandising systems in play—an existing grid system and a new, lower-cost bar system. Each required a different peg hook, which would have complicated store installations, fixture orders, and field execution across more than 1,000 locations.

I designed a universal peg hook that combined both connection points into a single stable component. This allowed the same hook to work with both fixture systems, reducing SKU complexity and making it easier for stores and project teams to manage merchandising updates.

The project demonstrates how thoughtful design at the component level can create meaningful savings, cleaner execution, and better operational consistency across a large retail environment.