Cannondale Sports in Cambridge, Massachusetts, represented the next evolution of Cannondale’s company-owned retail concept. As the brand’s second location, the store provided an opportunity to refine the design language, improve the customer journey, and develop a more scalable kit-of-parts for future rollout. The two-story space also integrated an outdoor bike repair station and Bike Fixation vending machine, extending service beyond store hours and supporting the needs of Cambridge’s cycling community, including the area’s many college students.
