Led the design, development, and execution of Meijer’s in-store graphics program, including seasonal décor systems that supported customer navigation, product storytelling, and immersive retail presentation.
For this Halloween execution, the graphics were designed to direct customers through key seasonal departments while creating a dramatic backdrop for featured merchandise. The system balanced functional visibility with a bold, theatrical atmosphere, helping transform the retail floor into a more engaging and shoppable seasonal destination.
Key elements included overhead department signage visible across the store, dimensional haunted house and graveyard décor graphics, and custom seasonal backer paper featuring skulls with glowing eyes peering out from behind the product. Together, these components created a cohesive Halloween environment that amplified product impact, reinforced the seasonal theme, and enhanced the customer experience at scale.
