Designed a hero retail display to support the launch of Cannondale’s improved Lefty fork and educate consumers on the benefits of its one-sided suspension system.

The fixture was developed as a flexible platform that could accommodate a wide range of bike formats, from full-suspension mountain bikes to road bikes and BMX models. This adaptability allowed the display to support multiple product stories while maintaining a strong, consistent brand presence in-store.

To make the system easier for dealers to update, the display used magnetic printed graphic panels that could be quickly swapped as new product features or bike models were introduced. Updated graphics could be printed, rolled, and shipped efficiently, reducing cost and complexity while extending the life of the fixture.

The result was a durable, dealer-friendly hero display that combined product education, visual impact, and long-term merchandising flexibility.