Cannondale’s Carle Place location in Long Island, New York, marked the brand’s first company-owned retail store. I supported the development of the concept through early sketches, layout strategy, and design direction in partnership with the outside design-build agency. I also led the launch of the store’s digital signage program, coordinating with consultants on content strategy, infrastructure planning, and implementation. From concept through opening, I participated in construction coordination, buildout, visual merchandising, and operations training to help bring the brand experience to life.

The store has won several awards including:

• Chain Store Age - retail store design competition - First Place hard lines under 5,000sq. ft.

• Retail Design Institute - 43rd annual store design competition - Award of Merit hard line specialty store, plus a feature in the Stores of the Year book.

• Hub Magazine - Bronze Hub Prize - Excellence in brand experience

• VMSD Magazine - Feature in the March 2014 issue.