Led experiential design for Best Buy’s first flagship location in Turkey, located in the Balçova region of İzmir. Positioned as the anchor tenant on the ground floor of a new mall, the 45,000-square-foot / 4,200-square-meter store introduced the Best Buy brand to the Turkish market through a large-format retail experience tailored to local consumer expectations.

The store combined Best Buy’s core merchandise categories with new value proposition experiences designed specifically for the Turkish customer. Key features included lifestyle vignettes, On the Go, Geek Squad Genius Bar, gaming, musical instruments, and an expanded small appliance department. Similar to the UK store concept, ceiling fin structures were used to define and accentuate the primary customer pathways, creating stronger navigation and visual rhythm throughout the rectangular floor plan.

This location was also the first Best Buy store to feature a tile floor, reflecting a common material expectation within the Turkish retail environment. Upon entry, customers were greeted by an open layout anchored by five lifestyle vignettes, four of which were framed by curved glass walls featuring lifestyle story digital projections. These immersive moments helped translate technology into real-life use cases, making the store feel more approachable, engaging, and locally relevant.

The completed environment balanced global brand consistency with market-specific design, merchandising, and experiential strategy. The store was recognized by the Association for Retail Environments with an ARE Award for fixtures in the full-store category.