Cannondale Sports in Natick, MA marked Cannondale’s third company-owned retail store and an important step in refining the brand’s scalable store model. Building on earlier concepts, this location introduced further cost efficiencies, simplified execution, and a more streamlined retail experience.

I worked directly with the design-build agency, contractors, and fixture manufacturers to support the façade, store layout, and fixture design development. I also helped streamline the in-store digital and graphic lifestyle content, creating a more focused and efficient brand environment that could better support future retail expansion.