As Best Buy’s car audio department evolved beyond head units, speakers, and amplifiers, the retail experience needed to evolve with it. In-car entertainment was becoming a major growth category, especially rear-seat video and emerging vehicle electronics, but the existing kit-car displays were no longer the right platform to tell that story.

I developed a new “virtual car” concept focused on the vehicle interior rather than the exterior shell. The display was designed to immerse shoppers in the future of car electronics, giving them a clearer way to understand dashboards, overhead entertainment, trunk-mounted components, speakers, amplifiers, and rear-seat experiences in one integrated fixture.

The support structure used rotationally molded PETG yellow arches, creating a lightweight but durable framework for mounting the dash, roof module, and trunk elements. The raised base housed the electronic infrastructure required to power and support the display, with access panels disguised as aluminum floor mats for durability, serviceability, and visual continuity.

The result was a forward-looking retail display concept that transformed car electronics from a parts-focused department into a more complete in-vehicle experience.