The Bike and Tri Shop in Livonia, MI was a ground-up retail design created to support the owner’s relocation and continued business growth across both online and in-store channels.

I worked with the owner to develop the overall interior design, store layout, and lighting strategy, creating a more intentional retail environment for the expanded brick-and-mortar location. A major feature of the store was the Cannondale shop-in-shop, which occupied more than half of the retail footprint and established a strong branded presence within the space.

My role also included managing fixture allocation and installation, as well as visual merchandising, helping bring the design concept through execution and into a finished customer-facing retail experience.