I served as the in-country design director for Best Buy’s first store in Mexico, a 96,000-square-foot flagship at Mundo E Mall in Mexico City. As the company’s largest flagship store at the time, the project introduced Best Buy to a new market while requiring a highly adaptive design approach.

The lower level was created from a former parking garage, presenting a complex planning challenge due to a dense field of structural columns. I led the local design team and outside consultants in developing a customer-centered layout that worked within these constraints, while partnering with business teams to define market-specific value propositions and translate them into the store experience.