Led the design, development, and execution of Meijer’s in-store graphics program, including seasonal décor systems designed to enhance navigation, elevate product storytelling, and create a more immersive shopping environment.
For this holiday execution, the graphic system was developed to help guide customers through key departments while establishing a warm, seasonal atmosphere around featured merchandise. The experience balanced functional wayfinding with emotional retail cues, using scale, visibility, and layered décor to support both customer orientation and product presentation.
Key elements included overhead department signage visible across the store, dimensional “cozy home” décor graphics, and custom seasonal backer paper designed to create a cohesive backdrop for holiday product stories. Together, these components helped transform everyday retail space into a more engaging, shoppable seasonal destination.
