Created Soguana, a performance soccer footwear concept developed for an industrial design competition in collaboration with Puma. The project received an honorable mention for its distinctive design language and concept execution.

Soguana was designed around the idea of a new creature on the field: fast, controlled, and visually intimidating. The concept focused on delivering strong ball feel, enhanced control, and reliable traction on natural turf while creating a bold silhouette that reflected Puma’s performance-driven brand energy.

The design language balanced athletic function with an aggressive, animal-inspired identity, positioning the shoe as both a technical performance product and a memorable visual statement. The result was a concept that stood out within the competition and demonstrated the ability to translate brand attitude, sport performance, and product storytelling into a compelling footwear design.