Led the creative experience strategy and execution for Grand Taste at the Meijer LPGA Classic, a premium ticketed food and beverage experience held in conjunction with the official 2019 LPGA Tour event at Blythefield Country Club.
Positioned as “The Best Food Experience on Any Tour,” Grand Taste created a high-energy hospitality environment that complemented the prestige of the tournament while showcasing a broad mix of local and national food and beverage vendors. The experience was designed to serve as both a destination for attendees and an elevated brand moment within the larger event.
My responsibilities focused on the creative direction and execution of the food event tents, ensuring the environment was engaging, organized, sponsor-ready, and easy for guests to navigate. The design strategy supported vendor visibility, guest flow, and the overall atmosphere of the event, helping transform the tented experience into a memorable extension of the tournament.
The 2019 Meijer LPGA Classic featured 144 of the top female golfers in the world, a four-day, 72-hole stroke play competition, a $2 million purse, and national television coverage on Golf Channel. Within that context, Grand Taste delivered an experiential platform that combined hospitality, brand engagement, and regional food culture for tournament guests.
