Led the design, development, and execution of Meijer’s in-store graphics program, including seasonal décor systems created to support customer navigation, elevate product presentation, and build an engaging shopping environment around key retail moments.
For this Back-to-School execution, the graphics system was designed to guide customers through the seasonal department while creating a vibrant visual backdrop for school supplies and related merchandise. The experience used bold color, dimensional elements, and strong sightline visibility to help define the department and make the product assortment easier to shop.
Key elements included overhead department signage featuring a Post-it-note-inspired color cascade, visible across the store, along with dimensional product décor graphics and black seasonal backer paper designed to make the colorful product lines stand out. Together, these components created a cohesive, high-energy seasonal destination that improved wayfinding, strengthened product impact, and supported a more compelling customer experience.
